My Two Weeks on Tumblr

Personal • Information Design • January 2010

During the early university/college days, Tumblr was relatively new and all the buzz. In a short amount of time, its' sometimes quirky, artsy, philosophical culture was established on the internet, and it was a great platform to draw inspiration from, before pinterest had existed. It seemed like an interesting way to describe a personal concumption, as it wasn't in physical form but it still felt like it fit the project brief requirements. Upon close monitoring for 2 weeks, some statistics were gathered that provided more insight in consumption/browsing patterns on the popular blogging platform.


Art Direction • Research • Layout • Data Visualization

Personal Data

To illustrate the means behind the idea of personal sources and consumption of inspiration, different mediums were compared. The data was based on the frequency and effectiveness of the inspiration generated by each medium, which showed a bias towards tumblr as it was all the hype at the time. Next in gathering data was the recording of the frequency of time spent on Tumblr. This was recorded for the duration of two weeks as required. While on Tumblr, activity patterns were also noted, such as how often a post seen on the platform was liked or "re-blogged", and what type of posts those were.


Considering how Tumblr was relatively new, there was some terminology associated to the platform that may be confusing to non-users. One example would be the term "re-blogging"; it is the same concept as "reposting", in which a user can duplicate a post from a separate blog (or their own) onto their own. However, Tumblr's culture and UI have never called such action as "reposting", so at first glance, some may not know what "re-blogging" is. In any case, a glossary was placed at the center of the information graphic to grab the viewer's attention so that they have a more comprehensive understanding of Tumblr's language. This is to ensure that they read the glossary before proceeding to read the statistics throughout the poster.


To emulate Tumblr, the background of the poster is a similar hue to the one commonly seen on the dashboard or search results page. The reason why the exact shade wasn't chosen was because the silhouette of the head was intended to be darker than the background, as a means of accommodating enough lighter colours of the pie graph that was on it, and creating a sharp contrast to the glossary section so that the viewer's eye gets drawn from the nose of the silhouette into the glossary. The titles and subtitles are the same typeface as the original Tumblr logo, while the typeface as the original Tumblr logo, while the typeface used for statistic styling was chosen as a complement rather than as a stark contrast. Periods were also added to titles to copy the logo's tone.