Personal • Information Design • 2011 - 2012
For this particular project, each person had to choose a cause they advocated for. I chose sodium reduction due to my curiosity of the correlation between high sodium intake and high blood pressure, as my friend blamed high blood pressure as their reason for refusing to ride an amusement park ride. The booklet first introduces the problem of consuming too much sodium, then explains the complications that result from the problem (hypertension, and ultimately stroke, coronary heart disease and death). When the booklet is unfolded, the back reveals a poster that provides a chart of common foods and their amounts of sodium, as well as the anatomy of a food label, harmful ingredients to look for and recommendations to a healthier lifestyle.
Research Analysis • Narration • Data Visualization • Illustration
It was a conscious decision to simulate the idea of a booklet so that when the reader first opens the brochure, they are presented with an introductory paragraph to give them an idea of what the cause is, as well as a brief summary of the problem. General comparative statistics are provided at this level to give further insight at the situation at hand. Once the brochure is opened further, they are presented with information that explains the immediate and long-term consequences if the problem is not solved properly, along with more specific statistics. Finally, when the brochure is fully opened up as a poster, there is various information that bring forth tips to help the reader solve the problem, such as the section that explains how to read a food label, and recommendations for a healthier lifestyle. By providing a narration of introduction, cause and effect, and resolution, the reader will be able to grasp the information easier as it is a straight-forward method with no disruptions.
A lot of the pamphlets, posters and brochures in doctors' offices have stark white backgrounds and give a sort of sterile impression. That was not the objective desired for this particular project. This brochure was meant to inform, but also serve as a friendly, yet visually appealing reminder to live a healthier lifestyle. To achieve this, a colour palette with tones of green (commonly associated with nature and healthiness), dark pink/blush (common colours used in anatomy diagrams) and beige was created. These colours, especially placed on a beige backdrop, gave a warmer impression to the document. They also provided versatility for information graphics, and the tonality of the colours allowed for easy harmony with other colours that are not part of the palette.
To further distinguish this project from the impression of a usual medical pamphlet, the graphics have been simplified to flat shapes and colour, without too much minimalism. This contrasts greatly from thorough gradations and fine detail seen in medical illustrations. Despite the flat appearance, important aesthetic details were kept, such as maintaining the three dimensional look of the blood vessel cross section or the texture of various foods illustrated on the poster. Titles with flag backdrops help to lead the eye to them, due to the shape and colour.