Earth Charter Brochure

Earth Charter (Contest) • Communication Design • September 2015

The Earth Charter Organization was in need of an update for their brochure that outlines their principles and ideals, especially with the amount of text they had. They wanted a design that would not only appeal to the masses visually, but also accommodate and maintain the integrity of the text without losing the viewer's interest.


Illustration • Layout • Art Direction


After reading through the four principles of the Earth Charter document, a revelation occurred. It seems that although there are four distinct categories, there are some disciplines from one category that could link or relate to a discipline from another; so the idea of interlinking, relationships, a web and having the earth as the centerfold was born. A secondary layer of meaning reinforces the idea of a web, as the Earth Charter hopes to build a community of individuals who all have the same goal of making the earth a better place, no matter how far apart geologically they are from each other.


The graphics of the brochure was centered on the four categories of disciplines, which required easily comprehensive imagery that articulated the idea of each category very clearly. To keep things simple, icons of each were created, then expanding to other specific principles to occupy the cover graphic. This also further demonstrated the idea of disciplines linking together, as certain disciplines were placed on particular parts of the web that would link with others from a different category. Overall, a more modern aesthetic was to be achieved on this piece, to entice not only those unfamiliar with the Earth Charter, but to remind the viewers that this document is an on-going process that would continue well into the future as well. Sans serif typefaces were chosen for the header and body text as an extension of this sort of vibe.


While the text of the brochure was already decided before the contest began, the word document provided was just pages of pages walls of text. To make concepts easier to process for the viewer, paragraphs of text were arranged in the layout in a way that would give more breathing room around it for the eye to breathe (especially evident in the first couple pages of the brochure). Icons were also created for a section to give interest rather than reading pure text as well, and text that appear as factoids have been organized in such a manner that the reader would recognize it as a side tidbit, rather than the main text.