2014 Annual Report
Earth Charter • Communication Design • September 2015
The objective was to formulate an annual report that not only reflects the values and impression the Earth Charter Organization strives to maintain, but to also provide informative and engaging data visualization concerning their past annual accomplishments.
Art Direction • Layout • Data Visualization
While there is no specific or solid theme that is established with this particular report, the idea behind the photography chosen to juxtapose each divider/section page was to pick an image that loosely relates to the topic at hand (if possible). For example, a photograph of a butterfly landing on a bright flower was chosen for the Introduction section, as it reminded me of spring. Spring is (for the most part) seen as the start or "Introduction" of a new year, so it relates in that sense. Not much processing has been done to the photos, except for some slight level and sharpness adjustments to preserve the natural beauty that is captured within each photo. This is because the organization dedicates itself to improve and help humanity and the earth itself, and having photographs of various beautiful landscapes/settings in its natural state seemed to best reflect that.
One of the things the client requested was to include a small section (Activities Summary) of information graphics to visualize and summarize certain achievements in a more interesting and comprehensive manner. Different methods of visualization was looked at, but ultimately pictograms proved to be the best way to convey the information. Factoids and smaller information graphics were included in other sections as well, to add more interest to the reader while they go through the annual report (i.e. including geographic silhouettes of regions so people can better identify with certain contacts in a list).
Data tables can look quite plain and mundane sometimes, so to make them a little more interesting to look at while maintaining a certain level of professionalism (and purpose) seemed like a decent personal challenge. To grab the viewer's attention to different section headings, the entire row that the heading is in is coloured a similar but slightly brighter colour than the original colour scheme. The lines separating the information before have also been reduced to mostly horizontal lines, so it felt that vertical lines were not necessary to convey the information that is needed. Horizontal lines seemed enough to differentiate between different sets of information.